Privacy policy

PRIVACY POLICY
Last updated: 10 June 2026

UKGOBUY (operated by UKGOBUY.CO LTD) operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). UKGOBUY is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

1. Personal Information We Collect or Process
We may collect or process the following categories of personal information depending on how you interact with our Services:
- **Contact details:** including your name, shipping address, billing address, phone number, and email address.
- **Financial information:** including transaction details, payment confirmation, and payment details processed securely via our payment gateways.
- **Account information:** including your username, password, security questions, and preferences.
- **Transaction information:** including the items you view, put in your cart, or purchase, return, exchange, or cancel.
- **Communications:** including the information you include in customer support inquiries or WhatsApp messages.
- **Device & Usage information:** including your IP address, browser type, network connection, and how you navigate the Services via cookies.

2. How We Use Your Personal Information
We use your personal information for the following legitimate business purposes:
- **Provide and Fulfill Services:** To perform our contract with you, process payments, fulfill orders, arrange shipping via Royal Mail, and facilitate returns/exchanges.
- **Marketing and Advertising:** To show you online advertisements or send promotions, provided you have consented to receive them.
- **Security and Fraud Prevention:** To authenticate your account, provide a secure checkout experience, and detect or investigate fraudulent, unsafe, or malicious activity.
- **Customer Support:** To respond to your inquiries and maintain our business relationship.
- **Legal Compliance:** To comply with applicable UK laws and regulations.

3. How We Disclose Personal Information
We may disclose your personal information to trusted third parties in the following circumstances:
- With Shopify and relevant vendors who perform services on our behalf (such as payment processing, data analytics, and order fulfillment/shipping).
- With business and marketing partners to support personalized advertising based on your online activity.
- To comply with applicable legal obligations, protect our rights, or enforce our Terms of Service.

4. Relationship with Shopify
Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products to you. Your data is stored through Shopify’s data storage, databases, and the general Shopify application. For more information, you may read the Shopify Privacy Statement.

5. Children's Data
The Services are not intended to be used by children. We do not knowingly collect any personal information from children under 13 years of age in the United Kingdom. If you believe a child has provided us with their data, please contact us below to have it deleted.

6. Data Security and Retention
We implement reasonable measures to protect your information, though no method of transmission over the internet is 100% secure. We retain your personal information only for as long as necessary to provide you with our Services, comply with legal obligations, and resolve disputes.

7. Your Rights (UK GDPR)
As a resident of the United Kingdom, you have specific rights under the UK General Data Protection Regulation (UK GDPR), including:
- **Right to Access / Know:** Request a copy of the personal data we hold about you.
- **Right to Delete / Erasure:** Request that we delete your personal information.
- **Right to Correct:** Request corrections to inaccurate personal data.
- **Right to Restrict or Object to Processing:** Object to direct marketing or request that we restrict processing.
- **Right to Withdraw Consent:** Where processing is based on consent, you can withdraw it at any time.

To exercise any of these rights, please contact us at info@ukgobuy.co. We will verify your identity before processing the request. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).

8. International Transfers
As UKGOBUY is powered by Shopify, your personal information may be transferred, stored, and processed outside of the United Kingdom (for example, in Canada or the United States). Where data is transferred outside the UK, we rely on recognized legal transfer mechanisms approved by the UK Government to ensure your data remains protected.

9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. The updated version will be posted on this page with a revised "Last updated" date.

10. Contact Us
Should you have any questions about our privacy practices, or if you would like to exercise your data rights, please contact us:
- **Email:** info@ukgobuy.co
- **WhatsApp:** +44 7350 506773
- **Registered Office Address:** UKGOBUY.CO LTD, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
- **Warehouse & Operations Address:** Flat 2, 183 Balmoral Drive, Borehamwood, Hertfordshire, WD6 2QP, United Kingdom